A virtual tradeshow is an online event displayed in a virtual environment that goes live and stays live for a limited period of time or indefinitely. It is comparable to a traditional tradeshow or exhibition, but exhibitors and visitors connect with one another via the Internet, regardless of geographic location, to exchange valuable information, conduct sales and attend presentations.
The body of a virtual tradeshow includes a virtual exhibition hall, show floor and breakout rooms. Virtual Tradeshows offer visitors networking opportunities through online chat, a social lounge and exhibitor booths. Exhibitors display their promotional materials related to their company’s products or services, just as they would at a tradeshow in a convention center but in digital format. Like their physical counterparts, virtual tradeshows have other components such as web conferences, webinars or other instructive presentations in breakout rooms.
Virtual tradeshows typically cost much less than traditional tradeshows. Since virtual tradeshows can be joined from a PC, the cost of travel and accommodations is eliminated. The cost of constructing a virtual booth is also less costly than traditional booths at a physical tradeshow since all content is digital. Virtual Tradeshows' are environment friendly since the carbon footprint is much less in comparison to a traditional tradeshow.
