A hybrid event is a tradeshow, conference, meeting, seminar, or workshop that combines a "live" in-person event with a "virtual" online element.
With the growing popularity and cost-effectiveness of virtual events, hybrid events have become a widespread approach of increasing participation in traditional events at a relatively low cost. They also enable participation by people who might be unable to attend physical events due to travel or budget constraints. Hybrid events also help in reducing the carbon footprint of the event. Internet access is a necessary component at hybrid events.
Generally, the virtual component involves an online representation of the live event. For example, online participants might have access to: live audio or video streaming of keynote speakers or workshops alongside their presentation material, online presentations (webinar, webcast and podcast), online chat or discussion forums, event videos and images, incorporation of other social media tools such as Twitter, LinkedIn and Facebook.
Hybrid events enable physical events to reach a wider audience. With hybrid events, there also exists a means for physical attendees to interact not only with each other and the event organizers but also with online participants, and also for online participants to interact with each other.
Event content can also be logged and made available online to encourage further discussions after the event has ended, build out a knowledge portal for event participants, and help market the next year's event by sharing highpoints from the current show.
With the growing popularity and cost-effectiveness of virtual events, hybrid events have become a widespread approach of increasing participation in traditional events at a relatively low cost. They also enable participation by people who might be unable to attend physical events due to travel or budget constraints. Hybrid events also help in reducing the carbon footprint of the event. Internet access is a necessary component at hybrid events.
Generally, the virtual component involves an online representation of the live event. For example, online participants might have access to: live audio or video streaming of keynote speakers or workshops alongside their presentation material, online presentations (webinar, webcast and podcast), online chat or discussion forums, event videos and images, incorporation of other social media tools such as Twitter, LinkedIn and Facebook.
Hybrid events enable physical events to reach a wider audience. With hybrid events, there also exists a means for physical attendees to interact not only with each other and the event organizers but also with online participants, and also for online participants to interact with each other.
Event content can also be logged and made available online to encourage further discussions after the event has ended, build out a knowledge portal for event participants, and help market the next year's event by sharing highpoints from the current show.
